Ranking Keywords For Ecommerce Website
- Thread starter opkzzz
- Start date
Your approach is solid. I’d also add internal linking and a few supporting articles so Google sees you as relevant for that keyword.
- Feb 28, 2019
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You don't need pages for all keywords. You can write a blog post that covers several long tail keywords. However, it's better to have dedicated product page for each product.
- Oct 20, 2013
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Creating dedicated pages works only if the keyword has real buying intent and the page actually shows those products. No point making tons of thin “keyword pages.”
Also, add internal links from related categories or blog posts so google sees it as important, and for ecommerce, a few good backlinks to your main categories still make things move faster.
Simple formula: Good page + internal links + clear structure + a bit of authority = easy wins for low difficulty keywords.
Also, add internal links from related categories or blog posts so google sees it as important, and for ecommerce, a few good backlinks to your main categories still make things move faster.
Simple formula: Good page + internal links + clear structure + a bit of authority = easy wins for low difficulty keywords.
Renner79434
BANNED
- Sep 17, 2025
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The ultra-long-tail approach is absolutely correct for low-difficulty e-commerce keywords, as it maximizes purchase intent. Pages created for these specific queries typically see a 4x higher conversion rate than general category pages. To stabilize these dedicated URLs, ensure they receive internal links from at least 3 related pillar pages, as this quickly flows authority to your deep product URLs and anchors the Topical Authority.
- Mar 10, 2024
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you can try to refer on google trend
- Sep 14, 2025
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Your approach is correct. Focus on creating dedicated pages for long-tail keywords, optimize on-page elements and page speed, and maintain topical relevance. Additionally, implement internal linking, ensure content matches user intent, use structured data for products, and acquire a few contextual backlinks to boost authority.
yes, I agree. but my question was rather if I already have a dedicated page for "winter-jacket", would it be helpful to rank on the lower difficulty keyword "black winter jacket gucci" by creating a new dedicated page "black-winter-jacket-gucci"?
thanks for your feedback. Indeed I agree that the days of keyword in URL are gone
sure I don't see myself as an expert haha, that's why I ask here for opinion. My opinion was strictly related to Reddit example, which in the end I got it wrong (as I thought that it uses some words from the title post in the url, but it does not)
this silo thing is still pretty new to me but I kinda understand it. However already established competition who I check from time to time seems to not have it implemented, there must be a reason (maybe they don't care as they already have the authority?)
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- Feb 28, 2019
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Winter jacket is a category. So, you can publish informational content about all winter jackets. Black winter jacket Gucci is a specific product. People who search for it are those who already made a purchase decision. You need to sell them products, not information. So, if you have that specific product, then it's better to have a separate product page for that. Otherwise, you can stuff all such long tail keywords in the article containing main keyword winter jacket.
- Sep 10, 2023
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Yeah, that approach works. Dedicated pages for specific keywords + solid on-page SEO + fast site = easy wins for low-competition terms. Just make sure the pages aren’t thin, add real content, variations, and internal links. That’s usually enough to rank those long-tails
Hmm I guess you're right. Maybe I did not said what I meant correctly. Indeed what I said with Winter Jacket is a category, I agree. But what I wanted to say is this: if I already have a specific product (white gucci winter jacket), which let's say has a higher search volume already. And the keyword that has less difficulty to rank is "white gucci winter jacket female xxs" (Just an example), would it make sense to create another page just for this product, in order to rank?
There are some people in this thread who are not agreeing with this approach, as the keywords in the title are not a ranking factor that powerful (or not at all) nowadays. But let's not focus on that. My question to you here is: when you say to make sure the pages aren't thin, you are saying that I should add proper content I guess, but not repetitive, right? Let's take this example: I already have the produc "bmw car 2025 5 series". if I want to rank on the keyword "bmw car 2025 5 series 4.0 biturbo 568 horsepower" then this new page should have different content than the other one, right (but is still the same product, so I guess some variations should be done here?)
What about page structure? is it fine if i have the very same page structure on every product page, but change slightly the content?
- Feb 28, 2019
- 7,437
- 7,884
No, it's not a good idea to create duplicate pages. However, you can create multiple pages for slight variations like color or design. Google might favour it or even show a carousel of similar products. If it's exactly same product, then you should cover additional keywords in the description instead of creating separate pages for them.
Great, understood. thanks for your feedback!
this does not align with what the above user said, but thanks for the feedback.
nadimmahmud007
Newbie
- Oct 13, 2025
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Go ahead
- Sep 26, 2025
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Solid approach—targeted pages and strong on-page work usually help a lot for low-competition ecommerce keywords.
- Sep 11, 2025
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Yeah, it’s correct. Dedicated long-tail pages work, just make sure they’re not thin add good content, FAQs, and internal links. With solid on-page and relevance, those keywords can rank faster.