Any tips for ranking in Yelp and YP.com? We've got the listings in there, starting to funnel some reviews, what other tips and tricks can we do? Backlinks to profiles?
Any tips for ranking in Yelp and YP.com? We've got the listings in there, starting to funnel some reviews, what other tips and tricks can we do? Backlinks to profiles?
I believe that paid traffic is king. I know that for Yelp, one of my main businesses was being constantly cold called by Yelp's marketing staff in late 2015. I kept saying I wasn't interested in their services because I was already getting enough business and couldn't handle more at the time. Yelp's marketing staff still never gave up and I finally I told them if they wanted me to sign up for paid traffic, they would need to give me $1,000 of paid traffic for free to test the quality. We went through a short negotiation process and they wound up giving my business $500 of paid traffic for free.
It turns out that their paid traffic is actually really high quality and I am making a positive net profit with them every month. I am uncertain of the quality of YP.com's traffic but I do recall them contacting me sometime in early 2014 about signing up for some of their services. I declined their offer and they just weren't as relentless as Yelp was, so they never got any of my business. I may consider trying them now because I am constantly exploring and split testing different paid traffic sources.
Yelps paid advertising was worth it? No shit huh, I might give in myself. They are a horrible company and I hate the idea of giving them a single penny, but quality traffic is $$. Did they offer to clean any neg reviews if you buy advertising?
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