Ranking hit after WP site migration

Discussion in 'White Hat SEO' started by benjarmyn, Aug 19, 2014.

  1. benjarmyn

    benjarmyn Newbie

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    I migrated my site from its old domain over a month ago. I followed WMT completely, including 301 redirects from every existing URL to the new domain, and then submitting a change of address. Traffic continued as normal, but then a few days after submitting the change of address traffic plummeted to about 20-30% of what it was previously.


    Most of my traffic come from organic search, and I can see that for the keywords I had targeted before and performed well with and am now ranking much much lower for. In some cases for low competition keywords I've only lost a few places, for higher competition terms I have really suffered. This has started to pick up a bit (one of my keywords I have risen from 195 to 100 in the last week), but it seems to be a very slow process.


    How seamless is this process normally? I was under the impression that this would not affect my rankings too severely, but it has now been a month since the move and recovery seems to be very slow, if at all. Is it likely that I've missed something? The only change is that I have moved what was the home page to be more of a sub-page, and now in its place is a magazine-style home page. I understand that links to the old site will now be pointing to the latter which means that rankings for some keywords attributed to the old home page will take a hit, but even on other pages that seem to fit in exactly the same page structure as the previous site I have seen a drop in rankings.


    Any help would be greatly appreciated.


    Thanks!
     
  2. aka sam

    aka sam Jr. VIP Jr. VIP Premium Member

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    First, if you were ranking good, you should not have moved it.
    Second, as you said, its been one month, then I dont think , it will improve just because of the fact that , Google will understand you have moved your site and now its time to give its ranking back.
    Third, You might have lost your ranking because of some other thing ( like Google's local update which hit few weeks ago) ..
     
  3. innosoft

    innosoft Jr. VIP Jr. VIP Premium Member

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    as sam said.. it must be google update..