Ranking Going Down - There is any Google update?

Hi Digital Marketers, in last two days, I lost 50% traffic and ranking going down. There is any google update ?

May be, because i have seen 3 4 threads about it.

Yes gone yesterday.

shahzeb khann said:

Yes gone yesterday.

Click to expand...

Bert Smith update gone by yesterday

Mine are steady. Although I can see some changes in the serps

Yes there’s a chatter about a update

Not a big update it seems. May be a minor update. Not affected as of now

Google’s new SMITH algorithm understands long form content better than BERT.
Maybe this one is affecting to some site.

jaydip111 said:

Google’s new SMITH algorithm understands long form content better than BERT.
Maybe this one is affecting to some site.

Click to expand...

what? I didn't understand any of that.

One of my recenty started ecom sites got hit, although it only got a click every 2 days so it doesn't really matter.

DunderMannen said:

what? I didn't understand any of that.

One of my recenty started ecom sites got hit, although it only got a click every 2 days so it doesn't really matter.

Click to expand...

If content quality is upto the mark and fulfill user intent. Then you should recheck all crawling and indexing settings.

Yes you can read it about on the web

Kimray said:

Hi Digital Marketers, in last two days, I lost 50% traffic and ranking going down. There is any google update ?

Click to expand...

A lot is really going on at the moment, some days it is positive other days negative.

Google did not launch a smith algorithm. It is just a research paper.

This should answer all your questions

https://www.seroundtable.com/google-search-ranking-update-signals-30726.html

Found it:

Beyond 512 Tokens: Siamese Multi-depth Transformer-based Hierarchical Encoder for Long-Form Document Matching – Google Research

yes there but not getting affected by this normal minor update you can consider this

may be its a small minor update and i dont have any improvements

Looks like Barry I mean @rustybrick is among us https://www.seroundtable.com/google-algorithm-update-january-12-30748.html he was kind enough to mention BHW

There is no normal or stable any more. Google looooooooooooooooves ranking old and outdated articles that do not satisfy the user question at all these days, despite fresher more relevant content being available - this is both for us and many of our competitors.

Most of the Healthcare website got drastic ranking down after this Update. keep continuing the focus on quality content and website. Build a site that people want to visit.