Hey guys,
I'm hoping to understand how to rank for related long tail keywords in your niche. Let's say our niche is "weight loss" but we also want to rank for "how to lose weight" and "fastest way to lose weight".
I'm thinking there are two possible approaches.
1) Make a new page on your site and optimize it for that keyword and do your standard backlink strategy. We would do this for every related long tail keyword we want to rank for
2) Use the other keywords in our anchor text when we backlink.
I'm currently using the first strategy when the topic is different enough to warrant its own page without too much duplicate content.
The problem is when the keyword is referring to the exact same topic like "lose weight fast" and "fastest way to lose weight". If I were to make a new page for those keywords, the article would basically talk about the exact same thing. So in this situation would you use the anchor text strategy? The disadvantage would be that our page won't be completely optimized for that keyword because our on page SEO wouldn't match the keyword. Meaning, we can only put 1 title and have 1 URL for the page.
Anyone have any ideas to share on this topic?
I'm hoping to understand how to rank for related long tail keywords in your niche. Let's say our niche is "weight loss" but we also want to rank for "how to lose weight" and "fastest way to lose weight".
I'm thinking there are two possible approaches.
1) Make a new page on your site and optimize it for that keyword and do your standard backlink strategy. We would do this for every related long tail keyword we want to rank for
2) Use the other keywords in our anchor text when we backlink.
I'm currently using the first strategy when the topic is different enough to warrant its own page without too much duplicate content.
The problem is when the keyword is referring to the exact same topic like "lose weight fast" and "fastest way to lose weight". If I were to make a new page for those keywords, the article would basically talk about the exact same thing. So in this situation would you use the anchor text strategy? The disadvantage would be that our page won't be completely optimized for that keyword because our on page SEO wouldn't match the keyword. Meaning, we can only put 1 title and have 1 URL for the page.
Anyone have any ideas to share on this topic?