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Ranking Deep Pages is Easier than Home Page?

Discussion in 'Black Hat SEO' started by DangerousDEN, Mar 10, 2014.

  1. DangerousDEN

    DangerousDEN Regular Member

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    Seems since around 6-8 months ago ranking deep pages is easier than home page(unless you have EMD, or similar).

    Searching for competitive KWs brings lots of results with
    brand1.com/keyword_variation
    brand2.com/keyword-variation.html
    brand3.com/particial-keyword

    Anybody have the same experience?

    In one of the niches we are working one of our competition has 2 top positions:
    1st: brandname.com/pages/about-particial-key-word , Title : All About Authentic Particial Keyword
    2nd:brandname.com, Title : Brand Name - Buy Particial Keyword Online
    Both pages have similar onpage, word count, LSI, etc. Home Page have 30 times more links, still google thinks that deep page is more relevant.

    We have one site in small niche with pretty much one big KW, and we optimized home page(brandname.com) and build majority of links to it. Still getting outranked by lots of deep pages... Seems like we should build deep page brand.com/key-word?

    We still have lots of home pages ranking top spots in other niches, but only if it's key-word variation.
     
  2. Carepolice

    Carepolice Power Member

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    I've seen this as well. I try to focus on deep pages as much as possible for my niche sites. I'll also be applying that same strategy to my brand websites. Company blogs are the future, and people want direct answers (not a hub that could​ bring them to the answer).
     
  3. innozemec

    innozemec Jr. VIP Jr. VIP

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  4. innosoft

    innosoft Jr. VIP Jr. VIP Premium Member

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    for me it is same on both.. i think its based on something else.
     
  5. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    I have noticed it too but if you look at your example

    1st: brandname.com/pages/about-particial-key-word , Title : All About Authentic Particial Keyword

    This looks like it would provide more information

    2nd:brandname.com, Title : Brand Name - Buy Particial Keyword Online

    This looks like it would go to a checkout/sales page

    As both pages have similar statistics, and I take it are ranking for the KW, what are the positions when you search for BUY KW?
    Are the positions reversed?
     
  6. kbklash

    kbklash Senior Member

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    I have found from my experience is that,deep pages will rank on the long tail keywords.The search engines rank pages not domains,IMHO, so it is very possible that our deeper pages rank more easily than homepage.