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Ranking Below Google Local Results

Discussion in 'White Hat SEO' started by TheTRUTH, Aug 12, 2010.

  1. TheTRUTH

    TheTRUTH Regular Member

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    Im trying to get a site ranked in the travel niche.The only barrier seems to be the Google Local results.If my site is #1 in the organic results, how much traffic loss is typical when ranking below google local results?
     
  2. nikoman

    nikoman Regular Member

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    Depending of your targeted location. Check out google keyword tool and find out the local result search volume of your keyword and compare it with the CTR shown on Google webmaster tools.

    Use webmaster tools to find the CTR of your location. If you are 1st in your keyword you probably get to 30% to 50% of CTR but when your drop down to position CTR% diminishes.
    So to determine you traffic loss just do this arithmetic operation: local-search-volume * (HIGHTCTR% / 100)-localsearchvolume * (LOWCTR % /100)
    For example:

    local-search-volume=700
    CTR first positions=40%
    CTR on second page=1% aprox.
    traffic-loss=(700 * 0.4) - (700 * 0.01)=273

    It all depends how the CTR behaves at low rankings.
     
  3. nikoman

    nikoman Regular Member

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    Sorry, repeated!. Ignore this!
     
    Last edited: Aug 12, 2010
  4. kez1000

    kez1000 Supreme Member

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    i agree with nikoman--quite detailed answer:cool: