I'm rather interest in starting local seo. It seems straight forward to me and fairly easy from what I can tell. What I am wondering is: How do you rank a site before you get a customer? I want to actually run through the process before I get a real person invested in me. Even if it was for free I still dont want to be cold calling people until I have proof of concept. I made a tester site for local seo a few months back. I used a fake address in the footer, but built no links to it at all yet. Its sitting on the 4th page for its intended query. When the bulk of the links will be using citations -- how can you rank a site and build links if you do not yet have a client? I can only assume building links with a fake address only to change it later when you actually get a client would be stupid. Is there no way of doing this without first having a client?