I have a political forum that is doing OK, have about 20 active members out of almost 400 and about 55K posts over the last 9 months. I have found that I am ranking top 5 for a keyword on the supreme court and the power they have. It gets about 140 searches a month though and has only 1 .gov site in the top spot. So I did some more digging and found some keywords that are getting about 4400 local US searches each month no competition and pay around $3.00 CPC. The problem I see is that the top 3 positions are .gov sites. Are these hard to beat out in the SERPs? I guess I could be happy with the 4th slot and I am sure I can get there in a few weeks to a month as I have learned a lot about SEO from this site. Just not sure about going against .gov sites and the favor Google shows them. forgot to ask, if there is no competition showing in Adwords, how are they paying so much for a keyword?