Ranking above Ecommerce site?

Have any of you tried to rank a blog for term filled with big ecommerce site like mercy etc etc. I feel that google ranks those type of keywords different , its like those companies are paying big money to google (beside their adword campaign) to get ranked for a bunch of buyer intention keywords.

So how hard you think it's to rank for ecommerce type keyword but with a blog insted of a ecommerce type site?. For those type of keyword you dont even see any normal blog reviewing the product but just big site and their stores.

tranza said:

Have any of you tried to rank a blog for term filled with big ecommerce site like mercy etc etc. I feel that google ranks those type of keywords different , its like those companies are paying big money to google (beside their adword campaign) to get ranked for a bunch of buyer intention keywords. So how hard you think it's to rank for ecommerce type keyword but with a blog insted of a ecommerce type site?.

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It's going to be harder to outrank ecommerce sites than regular blog-style sites so be ready for it. How? Allocate a good sum of money for blog network links or build your own.

tranza said:

For those type of keyword you dont even see any normal blog reviewing the product but just big site and their stores.

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That's exactly why you shouldn't try to rank a blog for ecommerce keywords. Google will recognise that your site isn't an ecommerce site.

Its difficult to rank a blog among eCommerce sites, if you have plans then do it as practical/case study but you have to invest large amount of bucks over whole structure specially link building.

Yes it will be hard, I don't think they are paying Google, I think it because they have a lot of authority.

i think it can be done, but you'll need a fair budget to do it.

Also you need to make sure you have what the reader is looking for, otherwise your site won't stick.

davids355 said:

Yes it will be hard, I don't think they are paying Google, I think it because they have a lot of authority.

i think it can be done, but you'll need a fair budget to do it.

Also you need to make sure you have what the reader is looking for, otherwise your site won't stick.

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It seems Google regularly cleans up the SERPs for ecommerce keywords during algorithm updates. In the SERPs I'm watching for some queries triggering lots of ecommerce results, most of the niche blogs on the first page were penalised during the last Penguin update. So even if his site gives users what they want, I don't think it will stick for long.

I guess it would be better to avoid those type of keywords, i guess google only allow to ranks site which its store are listed on google trusted storage.

The reason is - Google tries to match the queries with the results and tries to return the best possible sites that solve the users's problems. In this case, there is buyer intent in the query - "product name" review, "product name" for sale.

Also, G is now focusing on authority heavily. So, no wonder we get heavyweight ecommerce sites in the results.

As far as extra payment is concerned, I, as a regular marketer, have the same feeling towards this.