Ranking a small local business site.

PBNs
+ Citations
=profit

^ seen it over and over and over again.

Even if your terms don't trigger a local pack result, that doesn't mean they won't tomorrow, that they don't via mobile, or that they don't via a search done elsewhere (different location). And frankly, local biz directories and the like are just good links.

Citations are the backbone of local seo so focus upon them. Do some reading on local seo and follow those recommendations.