Hi, I have a problem. I have a potential client with a website which is already ranking in the top 50 for a keyword for which he didnt do any seo. I would like to do seo for this keyword as I think that Google has naturally deemed this website for that keyword as being worth ranking. The problem is the client doesnt want this keyword. Now my question: The other keywords which are alternatives and also relevant to that website are much more difficult as the website is not ranking in the top 100 ( and probably not in the top 200 either). These are not big keywords, just local keywords. How difficult would it be to bring that site to the top 5 better top 3? Did you ever have similar cases like this one?