A former colleague sent me this: https://www.reddit.com/r/SEO/comments/25ejiw/how_is_a_google_doc_ranking_1/ Seems pretty do-able. Maybe a good option for people with low funds. If you're going to leverage the authority from Google as the author describes, it might be worth considering targeting something highly competitive. Potentially a Pokemon Go guide or something. That'd be highly shareable. Taking a look at the backlinks in Ahrefs, the oldest link goes back to Jan 2016. I've seen similar results with Google My Maps, but I think they shut that loop hole down.