Rand Updates Metrics On Zero Click Study; Google, It's Now Your Turn

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TheVigilante

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• Apr 5, 2021

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Rand Fishkin posted on https://twitter.com/randfish/status/1377334996508110854 several updated stats and information around his most recent zero-click search study. Barry covers the top insights.

Source: https://www.seroundtable.com/update-metrics-zero-click-study-google-turn-31188.html

 

tazarbm

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I checked the link but didn't understand too much. Actually, the problem is that I didn't understand what "zero clicks" mean. I assumed it's the zero search volume keywords, but apparently it isn't

 

Mr Positive

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Google has already denied it snd they’ll continue to deny it cause they can’t afford to lose advertisers money

 

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meemo91

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Displaying short snippets that link to the original content is one thing; scraping the result of other people's hard work to show on your site is quite another. Google really needs to have its wings clipped.

 

T

TheVigilante

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• Apr 6, 2021
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tazarbm said:

I checked the link but didn't understand too much. Actually, the problem is that I didn't understand what "zero clicks" mean. I assumed it's the zero search volume keywords, but apparently it isn't

Click to expand...

Zero-clicks means zero "observable" clicks (see post for methodology), e.g. clicks that don't leave the results page are measured as zero click searches

https://twitter.com/x/status/1377335672873230336

 

melomal2

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Jan 3, 2020

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• Apr 7, 2021

• #6

Complete and utter madness to say the least. The fact that they can take your content and place it on their site and not reward you with traffic is insane. Even when I see the AMP box on mobile I know that Google is basically trying to block any movement away from running searches.