Now FishSticks is going to taddle on millions of sites..
My hope is that it is providing broad value, and that we?re doing it in a balanced, universal way (outing millions of sites )
From Rand Fishkin
May 7, 2012 - Public
We're working on a spam research project here at SEOmoz with the eventual goal of classifying, identifying and removing/limiting link juice passed from sites/pages we're pretty sure Google would call webspam. A score (or scores) of some kind would (eventually, assuming the project goes well) be included in Mozscape/OSE showing the spamminess of inlinks/outlinks.
We're certainly not going to be as good at it or as scaled as Google (and thus our algorithms will be relatively conservative and focused on only the most obvious and manipulative forms), but it's making for interesting research already.
Some of our team members, though, do have concerns about whether SEOs will be angry that we're "exposing" spam. My feeling is that it's better to have the knowledge out there (and that anything we can catch, Google/Bing can surely better catch and discount) then to keep it hidden. I'm also hopeful this can help a lot of marketers who are trying to decide whether to acquire certain links or who have to dig themselves out of a penalty (or reverse what might have caused it).
Would love your thoughts/feedback! Obviously, this is at the very early stages, but want to make sure we consider all the perspectives.
Code:
wwwDOTshoemoneyDOTcom/2012/05/10/do-we-really-want-seomoz-rand-to-decide-what-is-and-isnt-spam