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Radio, anyone try that?

Discussion in 'Offline Marketing' started by fcdude, Nov 21, 2009.

  1. fcdude

    fcdude Newbie

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    Hey guys, my area is untapped. Tons of money to be made but not sure which venue I want to take. I keep thinking of cheap radio ads with a easy to remember domain that redirects to my offer for a free trial.

    Any thoughts or experiences?

    Cheers
     
  2. haverox

    haverox Regular Member

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    i actually had that same idea like six months ago but since i had never done it before was too chicken s**t to shell out the cake. i was going to geo-target my home town with radio and local tv ads. if anyone has done this before please let us know.
    Posted via Mobile Device
     
  3. acesUP

    acesUP Registered Member

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    yeah I ran radio ads for three months 7 times a day. Not the best traffic tool, however I did do a couple of interviews in shitty local stations, just ring them and ask if they are interested in your story, if they are local and small they will have you. Anyway whilst I was on air and answering questions, HUGE spikes in traffic. hope it helps
     
  4. fcdude

    fcdude Newbie

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    thanks for the input man.

    were there any times the ad was more effective? and what niche were you promoting if i might ask?
     
  5. grafxextreme

    grafxextreme Regular Member

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    My consulting firm, Citadel Media Solutions, creates Direct Results Advertising for local small business owners throughout the U.S. We produce videos, radio/tv commercials, websites, kiosks, media ads, etc...

    The key is to have a good offer, something people want, targeting a specific niche, with a deadline.

    I wouldn't try to make a direct sales out of it. Listen to Talk Radio such as Glen Beck. Listen to and study how their advertisers make an offer. They don't go for a direct sale. They're offering something free (DO NOT DO CPA) to build a list and then they upsell.

    Best time to advertise is drive-time. Best way is to get host to talk about you to their listeners.

    Good luck
     
  6. bhjmc

    bhjmc Regular Member

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    Radio works but it depends on the business I guess. I heard many complaints about radio advertising. I advertised a special needs private school I started for my wife and that thing took off like a rocket in a couple of months only. We canceled the ad as she just wanted a school with no more than 20 kids and a helper. Still she has a long waiting list from the $300/month, ran 4 times a day ad. It's a business very much in need. Don't know how hot or in need your business is. Make sure to pound the business name 2-3 times in the ad.

    Man, if you have a wife who is a teacher (obviously not well paid) who loves special education kids, push her to open her special education school business. The public schools treat these kids like shit and their parents are always pissed and suing them. She can charge whatever she wants. Here my wife charges $699 per kid per month, but some places charge several thousands. Depends on the city, town. These type of schools are unheard of. All you need is a building with a restroom. You don't even need a teaching license in most states. She doesn't have to accept every kid. She just need to be careful about what she says in the rejection. If she doesn't want kids that you have to change their diapers, you can say that you are alone and have no appropriate facilities for that which is true. That keeps you out of trouble for possible discrimination lawsuits. She can have kids which are slow learners only if she wants. Very profitable business if she likes kids. It will help fund your sorry ass projects too. LOL!
     
    Last edited: Apr 26, 2010
  7. iq465

    iq465 Regular Member

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    If you can find a radio station willing to share detailed demographics go for it. We have a recording studio where we produce 2-3 radio spots a day...you wouldnt believe the businesses blindly advertising on stations with literally only a few hundred listeners. Do your research and make / contract a compelling ad with a storyline and professional produciton.
     
  8. boothjul

    boothjul Registered Member

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    You do need big bucks for brand distribution via conventional media (e.g.- tv, radio) & it's purely locally targeted.
    Why not try
    Code:
    BlogTalkRadio.com
    their hosts are always looking for business owners to interview & they have a MASSIVE distribution.
     
  9. marketingwise

    marketingwise Junior Member

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    I have done lots of radio advertising. My advice, don't do it.
    1 you need a 5 times mark up. THat is 500%. Also you need to negotiate dirt cheap rates. 80% of the retail price. Also you need a easy to remember
    phone number not a web address.
    Interviews, is public relations, not advertising,
    The rule to advertising that you must follow is test test, test.
    BUt if you do not have a good feel about it, like you keep thinking and thiking about it. You will lose your money
     
  10. marketingwise

    marketingwise Junior Member

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    I have done lots of radio advertising. My advice, don't do it.
    1 you need a 5 times mark up. THat is 500%. Also you need to negotiate dirt cheap rates. 80% of the retail price. Also you need a easy to remember
    phone number not a web address.
    Interviews, is public relations, not advertising,
    The rule to advertising that you must follow is test test, test.
    BUt if you do not have a good feel about it, like you keep thinking and thinking about it. You will lose your money