Quickly Build More Links--New Resource?

Not sure if you BHers are aware of this site: http://runt.ly but it looks like an interesting new and innovative way to get links out quickly. I am sure you all can figure out how to leverage this tool to your advantage. I am not affiliated with this in any way, just found it interesting and for your benefit.

What is Runt.ly?
Runt.ly is the easiest way to create short blog-style posts to share over Twitter and other micro-blogs like FriendFeed, Yammer or Plurk. Runt.ly posts can include linked photos, embedded videos and more.
Got something to say?
You dont need to set up your own blog! Just say it here and share it everywhere!
Runt.ly is also ideal for sharing short messages that are too long for Twitter.
How does it work?
Just type or paste your message and instantly get a link you can share anywhere!

Hope this helps you all make some money

Interesting concept... how do you think it could be usefully applied in IM?