Quick question for media buyers

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Do you think good cloaking is still a major advantage in 2026, or are account quality, creatives, and warming more important now?

Curious to hear what’s actually working for everyone these days.
 
In my experience, the biggest difference now is creative quality and testing speed. Good structure still helps, but the days where setup alone could carry everything are mostly gone.
 
In my experience, the biggest difference now is creative quality and testing speed. Good structure still helps, but the days where setup alone could carry everything are mostly gone.
What types of creatives are consistently outperforming for you in 2026 UGC, AI-generated, native-style, or something else?
 
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