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Quick Quality Score With PPC

Discussion in 'CPA' started by Longover, Apr 2, 2009.

  1. Longover

    Longover Power Member

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    Hey guys,
    Sorry if this has been addressed in previous threads, but I did a search and could not find an adequate answer.

    These past few weeks I have been getting back into PPC and have come to somewhat of a road block with quality score. I read on a previous thread about the method of placing a direct link (your link) in the keyword and a link on the ad which goes to some relevant page that ranks well in Google. This worked on one campaign, but I have had problems when I try it on other keywords and other campaigns and it seems to be very inconsistent.

    I know how to setup a silo site that will get a good quality score, but that usually involved building a blog with content and getting it indexed. This process seems to take to long to do a simple test of an offer for profitability.

    What I am basically in need of is a method for quickly setting up campaigns which get a decent quality score. Just something I can test for 500 clicks or in the area to tell if I can make money with it.

    So what is working for you guys that do PPC and test many offers every week?

    Thanks
     
  2. *SPAM*

    *SPAM* Registered Member

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    Adwords - review page - offer. I never normally get a Q score below 7.
     
  3. shockwave

    shockwave Junior Member

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    Biggest part of the quality score calculation is the click-thru rate for your ad. Get the rate up with an appealing ad and your PPC cost will go down
     
  4. shockwave

    shockwave Junior Member

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    Google says CTR is the biggest part of the QS so I have to respectfully disagree with you

    If you do not believe me watch this Google video at the 2:40 mark
    http://www.youtube.com/watch?v=K7l0a2PVhPQ
     
  5. saxman65

    saxman65 Newbie

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    It's really easy. Just make sure your Title and description in the ad have the key word you're working with. Make sure your title and H1's on your site all have the same key word. Make sure the content has has the key word many times as well as some LSI keywords and you will start with a quality score never below 7. I hope this helps.
     
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  6. LoboRsxS

    LoboRsxS Regular Member

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    my ctr is .95% :(
     
  7. geezer101

    geezer101 Junior Member

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    0.95 isn't that terrible really (but it's not great)...although it depends how much competition you're up against.
     
  8. Longover

    Longover Power Member

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    When you guys build the site on the domain, do you get content indexed and then link it to the landing page? I've found that it will get QS of 8-9/10. Or is it worth it to just build a landing page with a little content on it for relevancy and then expand if it is profitable?
     
  9. Roversierr

    Roversierr Registered Member

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    Yep, matching Keywords in the title and in the body of the ad are essential.
     
  10. LoboRsxS

    LoboRsxS Regular Member

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    it's at .35% now :( 3 clicks out of like 800+ or something :(