Ok to put it simply. My site is http://sitename.com and some links im getting seem to be coming from http://www.sitename.com so basically i've added to .htaccess to push all www's -> just http:// and it works fine. My question is, will this make a difference to my SERPs or "link juice" or anything? Has anyone done this before and seen. I have apparently like 1k links to the www. which I wasn't getting the juice from as it was split. With this redirect will I now have those 1000 BLs added onto my main domain? If someone could just clear this up that would be great, thanks!