I would pay per click so you only paying when people click and then I would start my bid high, i.e. $1, but closely monitor it and keep lowering your bid until you get to $.10 or $.05.
The reason you start high is to get impressions and some clicks. Facebook, much like Adwords, rewards you for relevancy and CTR.
Each time I lowered my bidding my CTR went higher and within 3 days my clicks were $0.08.
My budget was based on $10 daily so you should get further with a lower daily budget.