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Questions for e-commerce experts

Discussion in 'Black Hat SEO' started by Mackori, Oct 28, 2012.

  1. Mackori

    Mackori Newbie

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    Hey guys,

    I have a few questions for any e-commerce store owners, or anyone who has worked with one in the past. I've been running an e-commerce store for the past 6 months and I'm frustrated with the traffic.

    How much content do you create? Is it worth my time to create original content on my category pages?

    I know original product descriptions are helpful, but with 2000 products, that's a job. I don't mind the work, but I want to be sure it's valuable before I commit the time. How important are original product descriptions?

    I've installed a news extension that let's me post articles. I've been writing/hand-spinning them myself about twice per week. Is this helpful for ranking, or am I wasting my time?

    Is it worth paying someone a monthly fee to build a tiered link profile? Do these types of services support their own links? For example, if they create a web 2.0 property for me, will they continue to add content to that property over time so it builds PageRank itself? I worry that purchasing a one-time service will create fresh properties that eventually decay with updating. I've already purchased a couple BHW services and a couple Fiverr gigs (crokservice, mostly) and they've definitely helped me make some sales, but I need a more long-term strategy.

    Do other sites still entertain link exchanging? For example, if I contact an authority site in my niche and offer to swap links, will I be ignored, or is that type of thing still done?

    I've got a Facebook page, Twitter account, and LinkedIn profile. Are there any other places I should be maintaining a presence? Do I need a YouTube channel or something?

    I'd love it if anyone wanted to give my site a quick once-over. I can't respond to PMs, so let me know here.

    Thanks in advance for any help.
     
  2. pj413

    pj413 Regular Member

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    Have you ever ordered from Zappos?

    Almost every item has a freakin' custom made VIDEO. Custom descriptions. Custom photographs. Does it improve customer experience? You bet. Will it improve your conversion rate? Probably. Will it eventually improve your SEO, as more people link to your store because it's actually the best store? Probably.

    Yeah, adding content to product pages takes work. But it's not just about SEO, it's about conversions too. The more you tell, the more you sell.

    And yes, backlinks matter. It's not one or the other, it's both.
     
  3. redrubies

    redrubies Supreme Member

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    I have had a store for a long time. It's very hard to compete with major corporations that dominate the serps. Six months is not long at all, so don't get discouraged. Don't just rely on the serps though. Offline marketing is still king for the retail sector.
     
  4. Mackori

    Mackori Newbie

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    My niche is paintball, so fortunately I'm not competing with the electronics/clothing/shoes/books crowd.

    What avenues of offline marketing do you recommend? I don't quite have the funds to take out TV commercials, lol.
     
  5. redrubies

    redrubies Supreme Member

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    Direct mail, ads in weekly papers, ads in coupon books.
     
  6. Mackori

    Mackori Newbie

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    I'll look into those. Thanks!