Just Curious, I have gone through the entire Zero Friction Course....both the PDF's and the videos and it is a pretty good course overall. My question is ....In the examples of actual PPC and Media campaign implementation, it just all seems so easy and to good to be true?? In other words, pick a Forclosure offer from a network, load a bunch of targeted keywords into MSN, bid $1.00 a click and send the traffic to the provided landing page and "make a living" of $4K to $10K in profit per month from this one campaign??? Maybe I am missing something but I just can't believe that every PPC campaign, Media Buy and Ad placed on MySpace for a popular offer is wildly profitable, even with amazing keyword targeting and great copy? The text on one example claims they made $50K in 2 months with 1 tooth whiting landing page? What am I missing here? Is CPA marketing really that easy?