Long time lurker/reader, first time poster. First off, I'm not looking for someone to do everything for me. I'm looking for a starting point to which I can grow my business. Basically, I have built a website: spread-option.com, which is a site dedicated to nothing but college football. I'm at a loss at what to do with it to monetize it. It doesn't really fit into selling items, ecommerce etc. I'd like to eventually create a brand for it and sell shirts, wrist bands etc but for now I was thinking about selling ad space. I'd like to boost Google rankings and have a social media presence (which I have already created Facebook/Twitter account). But what else could I do with it? I have read a LOT of information regarding link building on SENuke Xcr, article writing with keywords, using scrapebox for keywords and so on. I guess my head is just reeling from reading everything and not knowing which avenue to go down in order to minimize wasted time. Any advice/help is very much appreciated as I know I'm a total noob when it comes to SEO/marketing.