[QUESTION] What is your process to building a READER persona? [For Blogging]

I would like to get some feedback from more experienced writers/copywriters from this community. This perhaps is a bit outside the scope of the group but I feel is not since it´s within the area of content generation.

How do you guys define who your target audience is? How do you put into perspective who are you writing for? Developing content for?

I am not asking to dive inside some metrics like demographics, salary, etc., but more into defining the problems, issues, passions, and motivations, of what you feel is your target audience.

I know browsing online communities related to my niche is perfect to find information but how do you guys use/organize that information into building a "reader persona"?

More interested in the psychology part of it.

Thanks in advance!

@Geasy, @ContentExpert, can you help?

I'll take a shot at it.

Content marketing is solving problems by answering questions and recommending products when/if necessary.

I always start by asking a few questions, e.g.
- Who will buy this product - This allows you to set a tone for the article
- What problem/s does the product solve - What are the drawbacks it not being solved, what do they gain by solving it, and why do they wanna solve it
- Are they buying it for themselves or someone else - This will define their pain e.g. a man buying a wrench vs a mom buying a baby monitor

Depending on the niche, sometimes you need to ask more questions to fully understand the audience for you to connect with them through your writing.

I'll quote something interesting I came across today.

"What you have will interest certain people only, and for certain reasons. You care only for those people. Then create a headline which will hail those people only.

Perhaps a blind headline or some clever conceit will attract many times as many.

But they may consist of mostly impossible subjects for what you have to offer. And the people you are after may never realize that the ad refers to something they may want."

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