We have many partner links leading to unique form pages (for example, site.com/partner1) that are closed from indexing. We plan to change this strategy so that all partner links lead to our main page, using UTM tags for tracking (for example, site.com/?utm_source=partner1), and at the same time, show users a pop-up window with a unique offer from the partner. Are there any risks or recommendations we should consider to maximize the positive effect and minimize potential negative consequences?
Question Regarding the Proper Use of Links
- Thread starter Artio
- Start date
- Nov 23, 2020
- 5,650
- 1,691
Just watch the load times and pop-up use, as both can affect user experience and SEO. Test different pop-up versions to minimize bounce rates and avoid SEO penalties for intrusive interstitials.
The hypothesis is to direct all these affiliate links to the main page, thereby increasing the pagerank of the main page. And as for pop-up banners, they are just what users need - because when they come from a partner they need our product and the partner's lower price (which will be on the banner).