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Question Regarding Adwords Display Network - Targeting

Discussion in 'Adwords' started by guest2, Jul 21, 2014.

  1. guest2

    guest2 Newbie

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    When you use "Targeting" on the Adwords Display Network, can you do "Placements" only...or do you also have to include "Keywords."

    I was thinking that as long as my ads appear anywhere on the Placements I determined I'd be content, and that adding Keywords would only limit distribution. However, since removing the Keywords I've not seen anymore impressions/clicks. This may be a delay in their reporting, but I wanted to see if anyone knew if specifying Keywords was necessary in the Targeting section?
     
  2. olincay

    olincay Newbie

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    It's difficult to get distribution when targeting only a small amount of placements. If you have a large list it's more likely.
    But I find it's best to keep all keywords in place, and instead block any placements that aren't performing well for my campaign.
    This should keep the volume high.
     
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