When you use "Targeting" on the Adwords Display Network, can you do "Placements" only...or do you also have to include "Keywords."
I was thinking that as long as my ads appear anywhere on the Placements I determined I'd be content, and that adding Keywords would only limit distribution. However, since removing the Keywords I've not seen anymore impressions/clicks. This may be a delay in their reporting, but I wanted to see if anyone knew if specifying Keywords was necessary in the Targeting section?
I was thinking that as long as my ads appear anywhere on the Placements I determined I'd be content, and that adding Keywords would only limit distribution. However, since removing the Keywords I've not seen anymore impressions/clicks. This may be a delay in their reporting, but I wanted to see if anyone knew if specifying Keywords was necessary in the Targeting section?