[Question] ranking products on a 3rd party website

Intr0nX

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Hello BHW :)
im thinking about selling some of my web designs on wrapbootstrap and im trying to get some info on how to rank them well, i was looking into this myself by searching different keywords on google and i found some interesting results:

"INSPINIA - Responsive Admin Theme" this is the title of the most popular and best-selling (25k sales) theme on wrap bootstrap but when you google "Responsive admin template" the top 3 results are:

"Ace - Responsive Admin Template" ~16k sales
"Nifty - Responsive Admin Template" ~1.5k sales
"Endless - Responsive Admin Template" ~1k sales

can someone please explain why these 3 were able to rank so well on google ? (especially the 2nd & 3rd one)
 
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