[Question] Picking Amazon(similar competitor) Affiliate Website Name

He guys! (and girls, although you are the minority)

I'm going to create a foreign language affiliate website. It's compareble to the amazone deal.

Now there is 1 competitor who is clearly a SEO. but he doesn't really did much work on his site and still ranks 2nd for main KW.
My question is about the name that i should pick for my site. Although i don't really have a clear understanding how much this effects peoples clicking.

His domain name is: .product-buy.xx in english it would translate to .buying-product.xx

I could pick:
Domain 1: product-buy.com cause that one is still available.
Domain 2: online-product-buy.com/net/org/xx
Domain 3: onlineproductbuy.com/net/org/xx
Other domains.

Is their a understanding behind what customers would like to see in an URL?

My thanking is great!

Keywords in a domain are no longer a factor for ranking higher. So i would go with something more brandable. Definitively avoid any dashes "-" in the domain name, that's very bad for your branding.

Thx Nick for the post and the PBN guide, strangely i was looking at your profile like 10 minutes ago hahaha.

How do you think about having words like: buying/buy/sale/ in the domain name