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Question on using adwords on a global scale

Discussion in 'White Hat SEO' started by listerdl, Feb 25, 2013.

  1. listerdl

    listerdl Junior Member

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    Id like to set up an adwords spend specifically to a region - in this case id like the ad campaign to run exclusively in Singapore.

    I am based in the US - does anyone know if it is better to host in Singapore to get a better response to adwords or doesnt it matter.

    Anyone done this - just interested in anyones experience and thoughts - thanks and have a great week.
     
  2. Endire

    Endire Elite Member Premium Member

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    Listerdl,

    As long as you have your account configured correctly there is no reason why you can't run it from the U.S.

    I would set up a separate campaign with different settings. If you are advertising in Singapore, make sure the native language for the campaign is appropriate and set to only that (not sure what they speak in Singapore). Obviously your ads and keywords need to be in that language as well.

    The toughest part about advertising in any medium is understanding the market and your audience. It may be markedly different than ones you are used to dealing with.

    Here are some other good write-ups on international campaigns in Adwords,

    http://www.lunametrics.com/blog/2012/09/20/international-adwords-campaigns-5-tips-remember/

    http://www.ppchero.com/how-to-fine-tune-your-international-campaigns-in-adwords/

    Hope that helps you,

    Shawn
     
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  3. listerdl

    listerdl Junior Member

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    thanks bro really appreciate that
     
  4. Endire

    Endire Elite Member Premium Member

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    Great! Glad to help. Please let me know how it works out for you!
     
  5. dercriz

    dercriz Junior Member

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    thanks for the post..that was something i needed too,
     
  6. the_demon

    the_demon Jr. Executive VIP

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    yeah, I do international Google ads, I just setup campaigns for each country or set of countries based on my needs at the time.