Question on Primary Keyword

Hi Experts,

I need help from all of you. My question is my website's home page is not ranking on the primary keyword. but one of the blog is appearing on SERP instead of the home page. Can anyone tell me the reason and solution?

Your help will be appreciated.

Compared to inner pages, homepages need a little more consistency than other pages

You have to leverage your homepage URL with Primary, exact match keywords, and also some Long tail keywords

Whether you are promoting with social shares and build links with multiple keywords so your url crawl possibilities will increase

Work on the homepage still more effectively.
May be the innerpage has better user search intent content and good UX.
SO try to involve the primary keyword that you want to rank in the URL and content

Either your primary keyword is too competitive or broad or Your primary keyword is not aligned with your home page's purpose or content this maybe reason that your website's home page is not ranking on the primary keyword.

Content matters. I don't know how you have structured your homepage content but if it is not ranking, then it might take both time and effort on your behalf.

Homepages won't usually rank for long tail kws
If that's the case, try to interlink from blogs that are already showing up

nisha0909 said:

Can anyone tell me the reason and solution?

Click to expand...

(possible) reasons:

R1) your domain name is branded / generic (therefore, unoptimized, or not fully optimized for the main keyword), while the inner page contains the keyword in URL / title of the page, therefore getting preferential treatment from google

R2) your homepage lacks enough content and - when combined with inadequate / incomplete optimization - the inner page outranks it because it has more content and / or better optimization

R3) your homepage doesn't have enough authority (DR / DA theoretically, but good backlinks pointing to it, realistically) to be able to outrank the inner page that might have better / some links pointing to it, and might also have more / better content that's also better optimized for the keyword

R4) your homepage doesn't contain the main keyword anywhere on the page, or - if the homepage has plenty of content - the main keyword is not mentioned sufficient times inside of that content

(possible) solutions:

S1) for reason R1... decide which page (the homepage, or the inner page) you wish to rank for the keyword that the inner page currently ranks for, and optimize the content of the homepage / inner page for that keyword (put the keyword in title, in 1st paragraph, in ALT tag image, and sprinkle it throughout the rest of the content naturally... also use software like Rank Mat, Yoast, SurferSEO, or Frase.io to further optimize the content with the right SEO entities / LSI terms)

S2) for reason R2... add more content to the homepage, and also optimize the content for the main keyword, by mentioning it in meta tags (title and description mostly), but also inside of the content. Also point a few internal links from relevant pages on your website, to the homepage, with exact / partial match anchors

S3) for reason R3... get more backlinks, both external and internal, and use exact match anchors on 5-10% of those backlinks (while still adding more content to the homepage if necessary and / or optimizing it for the main keyword if it's not already optimized for it)

S4) for reason R4... if your homepage doesn't have enough content, add more content so you can add the keyword more times into the content, and if the homepage does have enough content but the keyword is not mentioned enough times in that content then simply mention it more times (but this might still not be enough, especially if you're in a tough niche, which means that you might still need backlinks)

Apart from these, other things that could be reasons that I can think of, are...

- your homepage is not yet indexed in google
- your homepage is slow and / or not mobile-friendly (yes, I know that google have just said that site speed and mobile friendliness are not ranking factors anymore, but when have google last spoke the truth?)

If everything fails, maybe you need to canonicalize the homepage FWIW

Focus on the inner page and sometimes content may be an issue so write quality and focus on that.

Your homepage may not be optimized enough for your main keywords. Make sure your homepage's title tag, meta description, and H1 tag include your primary keyword. Also, make sure your homepage content contains both important keywords and related keywords.

nisha0909 said:

Hi Experts,

I need help from all of you. My question is my website's home page is not ranking on the primary keyword. but one of the blog is appearing on SERP instead of the home page. Can anyone tell me the reason and solution?

Your help will be appreciated.

Click to expand...

Your homepage may not be optimized enough for your main keywords. Make sure your homepage's title tag, meta description, and H1 tag include your primary keyword. Also, make sure your homepage content contains both important keywords and related keywords.