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Question on keyword research.

Discussion in 'Blogging' started by WShinobi, Dec 13, 2013.

  1. WShinobi

    WShinobi Newbie

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    Hey guys,

    I found a niche that I don't know much about, but I think it will be very profitable. I'm doing some keyword research but since I am a n00b I would like to ask for your advice.

    Are these results any good?

    Screen Shot 2013-12-13 at 9.42.11 AM.png
     
  2. natorob

    natorob Junior Member

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    Actually, yes... Looks at the volume and competition on some of these kws near the bottom; little competition but still good volume. But are they "action" keywords? In other words, like "buyer" kws, will they get your visitor to take your desired action? Regardless, good volume, and looks like little competition... Now take your chosen kws and do a quick search of the page one rankings currently. Does it look like you can compete with the page one results?
     
  3. WShinobi

    WShinobi Newbie

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    Well, page one results are actually just a bunch of tumblr blogs, so I guess that I could rank a wordpress
    blog well with these keywords.
     
  4. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    Just remember one thing though, it's not always about the KW with the highest traffic, it's about the KWs that are action KW like natorob said.These tend to have lower traffic but convert much better than high traffic KWs.

    It all depends what you want to do with the blog though, are you trying to sell or you want to have a informative blog?
     
  5. WShinobi

    WShinobi Newbie

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    Well, this is a niche that I don't know much about, it's a ladies thing and I am a guy. But I'm pretty sure that with some research and the advice with the women in my life, I could write some decent articles

    And like with most hobbies (I guess you could call it a hobby) it requires supplies and equipment, so I could always insert product links in the articles or write product reviews.
     
  6. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    KW #5 and #7 MIGHT be the hardest to rank, but it's not impossible depending on the competing sites for those.
    But like you said, do your research and you should be good. Sounds like you pretty much have it all planned out anyways, just need to jump in and start. :)
     
  7. parkershown

    parkershown Junior Member

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    I think the 11th and 12th are better then all else!
     
  8. Maria526

    Maria526 Registered Member

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    You may use Google analytics tool to research keyword and take those keyword which are low competition and high searched .
     
  9. Monadnock

    Monadnock Registered Member

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    Where are you getting that competition value from?

    If it is the AdWords competition value, and it looks like it might be, then those might not be the best keywords.

    The AdWords competition value basically indicates how many advertisers are bidding for ads on that keyword. You want that value to be as high as possible.

    If the competition metric is from some keyword research tool, then those keywords are looking good. In that case, you are looking for as low as possible. But remember to still check the competition manually. Different keyword tools will have different values for keyword competition as they each have their proprietary calc for kw competitiveness.

    You mentioned page one consisting of blogger posts, that sounds like the values are kw comp, and not AdWords comp.

    Just wanted to make sure you don't run into the same problem some other newbies do.

    Good luck on your journey!
     
  10. StuartWalker

    StuartWalker Registered Member

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    The 'competition' level...where is it coming from? Google Keyword Planner?

    If so that's got nothing to do with SEO competition and how easy they are to rank that's to do with adwords bidding competition so disregard that.

    The keyword volumes are nice but if they are super competitive and you plan to try and rank them then they aren't much use.

    You need to run them through a keyword research tool like LongTailPro and test out how competitive they are.

    Also keywords are great BUT if they are vague keywords with no buyer intent they won't convert well if at all.

    Some examples of buyer intent KWs....

    Buy
    Discount
    Best
    Review
    Wholesale
    Cheap
    Expensive
    How To
    Get Rid Of
    Beat
    Bargain
    Acheive
    Comparison

    Get the idea?
     
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  11. clabers

    clabers Newbie

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    keywords are the keyhole of the site
     
  12. momba12

    momba12 Junior Member

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    Once you find a nice niche... in order to properly target an audience in that niche and maximize conversions, find out what they are a looking for. What types of questions are they asking? Then find the solutions to those questions and write about them.... How do you do that? Spend some time to find and list the forums and hangouts of these people and watch the boards. As soon as someone asks a question, answer it on your website, then also answer the question on the forum with a link to how you helped them. Hmmm relevant backlink that gets you traffic? Sounds like Penguin 2.0 love to me.

    Some of these terms may not even register for search volume in Planner but it exists. And so what, you spent time writing an article to answer a question that over time made you 150 bucks... is that not worth it?

    Targeting needs is far better than targeting broad traffic, as you will get a lot of bounces from people whose questions you are not answering. However properly targeted people will stay on your site longer, and share more and ultimately buy or click on your solution.

    So keep in mind competition may not be as relevant as you think. By answering all these needs or issues for people asking specific questions, in time you will become an authority and start to rank for many many more KWs and sometimes, even the broad KW you were originally attempting to target. KW research is a huge part of a successful website. You need to treat each site you create as a mini business.... it could eventually turn into a big business.

    There are lots of tools out there for judging this or that, but remember, big G isn't the only game in town. For example, did you know that yahoo properties had more traffic then any other company out there? Did you know that for many, email and social outweigh their organic search traffic? If you properly provide solutions to people's problems you will eventually build a nicely targeted following, just sayin... and in today's panda/penguin/hummingbird world, you have a better shot of ranking than you think. Just my 2 cents on your topic...
     
  13. RedOctobre

    RedOctobre Regular Member

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    Is this from Google's keyword tool? If it is, then that "Competition" column there is for AdWords, not search competition. In which case high competition keywords are actually good, it means that people are paying money to advertise on them, and thus there is money to be made.

    There are other ways to test the competitiveness of the keyword for search. Check out how high PR the top 10 sites are, how many backlinks they have, and if any "mega-authority" sites are ranked there, like Wikipedia, Amazon, etc - those can be hard to beat.

    Otherwise, I don't know for sure what program you used to do that keyword research, so I'm not sure what that "Competition" column is an index of.

    Best,
    Red