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Question on Adwords

Discussion in 'Adwords' started by charmiecruz, Mar 29, 2015.

  1. charmiecruz

    charmiecruz Newbie

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    Would you suggest separating campaigns for Mobile devices & Desktop? We have same keywords for mobile & desktop. I separated it because we do have a certain budget for MOBILE. For desktop campaigns, I decreased bidding by 100% for MOBILE. However, our desktop campaigns also show for Mobile terms because there's no way to decrease bidding for desktop. Hence, our terms compete with each other. Would you suggest that I just combine desktop and mobile ads instead?
     
  2. srknth

    srknth Newbie

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    If there is no way to decrease bidding for desktop. I think to combine both desktop and mobile.
     
  3. Syste M

    Syste M BANNED BANNED

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    Technically your keywords would be competing against each other. It does suck that you cannot turn off desktops or tablets and target just mobile.

    I would recommend using one campaign for the same keywords...keep track of your mobile stats on your tracker, and figure out whether or not you want to even show to mobile.

    Right now you are basically running desktop twice for the same keywords. Which could be driving up your bids and showing your ad twice if you are using the same ad copy.
     
  4. LucidMarketing

    LucidMarketing Regular Member

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    Create and organize your campaigns in the way that will benefit you. If there's a good reason to separate campaigns based on mobile and desktop devices, do it. For instance, if you were a taxi service, your customers may be different if they search on their mobile than if they search from a desktop. In this case, you may want or need to target these segments differently with different ads, maybe even different keywords.

    There used to be a way to simply say a campaign was either for desktop, mobiles or both. Adwords evolves but sometimes it seems not always for the better. The workaround is to place a lower bid and increase the mobile bid by a high percentage. The maximum you can enter is 300%.

    So if the first place bid is $1, decrease it to around $0.30 and increase the mobile bid to 300%. This won't prevent every impression on desktops but it should decrease it quite a large amount, effectively making that campaign mobile-only.

    Like I said, you would do this only if a good reason to do so. I've rarely found that to be the case and typically, my campaigns turn mobiles off because of the poorer results. But each case is different. And if you do, don't just copy everything over. If you use the same ads, what's the point?
     
  5. WebTG

    WebTG Jr. VIP Jr. VIP

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    better will be to run both devices on same campaign and adjust bidding % as per your requirement, you can check performance of devices too so whats the problem.
     
  6. nobodyelsein

    nobodyelsein Regular Member

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    I'm experimenting with separating mobile and desktop (and using the 300% method mentioned earlier) to test phone conversions, but only on mobile.