Hey I'm new here and have a question. I've written a couple SEO articles for peope on Fiverr and have done a little bit of article marketing, but I am now making my first website. I know having keyword rich content is how to get ranked highly on Google. My problem is I have a 3 word (longtailed) keyword that will be the focus of the website. As an example lets say it is "SEO Success Statistics". Would it be OK to instead of trying to work that word in every so often into you could just make a lot of different posted saying "Presented by SEO Success Statistics"? Are you in anyway penalized for this? I hope you can understand what I'm trying to ask, the question is basically can i brand my website as the keyword instead of using the keyword in the content as its defined meaning? Thank you.