I'm thinking of starting a (local) soccer niche tumblr blog (white-hat) However, since I'm a noob and can't think of anything, what incentives could I put to get people to refer traffic? If I was in a health niche for instance it would be a health ebook, but since it's for soccer I have no clue... Say for instance my niche is chelsea fc, right? and my tumblr blog is all about them, right? what incentives could I use to get people to come to my blog? I'm looking to have about 15,000 people or whatever which is about 10% of the likes on the facebook page of my niche. any ideas? P.S. For my tumblr blog I'm going to be mostly posting pics, videos that I've made, and discussions about my niche, just to give some ideas.