Question: How would you promote the Subway iPhone app?

I just found this offer on CPALead and it's hot, people are promoting the heck out of it it seems. Any ideas you guys would like to share? I've got a great domain name for it just can't think of anything and got the idea to ask the community here. I've given back a lot but this account is new, lost a lot of data over the years and I'm getting back into the internet marketing scene would appreciate any discussion on this and hope to see you guys do well with this to if we can get some fresh twist or perspective out of riding off the brand loyalty and mobile attention base. thanks.

Facebook, pops , adwords, dsp platforms , everything you can think of . Its not hot only on CPALead ,it's hot on all network .

social media especially facebook and Instagram, make some good accounts, high-quality PVA accounts, warm them , then post in some groups in FB and Instagram, if you want you can use a software like FL and MP

simply anything you can think of that can possibly bring in traffic. best case here would be reaching out with DSPs, they have loads of data and traffic and can be laser targeted for maximum visibility. possibly CPM or CPA. CPM is pretty cheap. Go for it.