I tried to search but didn't find what I was looking for on this topic. How do you guys address SEO when you're in a region where there are multiple suburbs that the niche might cover.
For example, let's say you're trying to do some SEO work for an attorney in a suburb of a major city (let's say Chicago) but want to try and rank the attorney for the whole region how do you go about doing so. Is it just a matter of taking some time and building keywords related to say attorney in 'suburb' for the all the different suburbs in the region? I'm just trying to think about how to handle something like this, because there might only be 30 or 40 searches for attorney in 'suburb' but if you added up the whole region it might be 400 searches. Just trying to think about what it would take to be included in those 400 searches and not just those 40.
For example, let's say you're trying to do some SEO work for an attorney in a suburb of a major city (let's say Chicago) but want to try and rank the attorney for the whole region how do you go about doing so. Is it just a matter of taking some time and building keywords related to say attorney in 'suburb' for the all the different suburbs in the region? I'm just trying to think about how to handle something like this, because there might only be 30 or 40 searches for attorney in 'suburb' but if you added up the whole region it might be 400 searches. Just trying to think about what it would take to be included in those 400 searches and not just those 40.