[QUESTION] How Can i make a good Product Description ??

Hello brothers, this is my first post here I hope I will find answers to my questions
I recently started Seo and I wanted to know how to make a seo optimized product description
The problem is that I don't know what to put in h and what to put in ph
I didn't find an answer on the French YouTube
Thanks in advance for your answers

Ah and in what order should I put them

I use shopify to create my website

First 3 it would seem.

Officially search engines do not use descriptions at all for rankings, but it's debatable.

It's a good practice to include target keyword and/or its variants but also make it attractive for users because it can improve your CTR.

Bonheur said:

The problem is that I don't know what to put in h and what to put in ph

Click to expand...

Do you mean <h1> and other headings and <p> paragraph tags?

tiiberius said:

First 3 it would seem.

Officially search engines do not use descriptions at all for rankings, but it's debatable.

It's a good practice to include target keyword and/or its variants but also make it attractive for users because it can improve your CTR.


Do you mean <h1> and other headings and <p> paragraph tags?

Click to expand...

Thanks for your answer and yes, I don't know in which order to use them

Thanks for your answer and yes and I don't know in what order to use them I'm going to sleep good night brothers it wouldn't be bad if someone could post a tuto or a screen of a well optimized product sheet
Thanks <3

Try building your meta descriptions as it was an ad copy.

What I mean by that the whole point of both your page titles and meta descriptions is to entice users to click on your organic results, right?

So, write them in a way they just can´t prevent but to click on it and know more about what you have to say or offer.

There´s a lot of debate on this whether or not you should stick to the 150-165 character mark to prevent Google from ever truncating your meta tags but, when it comes to meta description, I write much longer variations.

Sometimes even 300 characters long but I ALWAYS try to keep the most appealing and "click-worthy" part of it among the first 100-150 characters.

Bottom line is to focus on "spiking" the curiosity and interests of the reader. Give them reasons to click on your results.

That´s my 2cc

What do you mean by h and ph ?

Here are some tips for you for making a good product description.

• Concentrate on your ideal customer.
• Benefits will entice you.
• Use superlatives to support your argument.
• Make your readers' imaginations work for you.
• Mini-stories can be used to break down rational barriers.
• Use sensory words to seduce.
• Use social proof to entice you.

Make your description easy to read.

Product description is very important, hire some good writer from BHW for this.