Question for those who use yahoo...?

ctr for search sponsorship? it's easier to get top placement in yahoo than in google. when i get top placement in yahoo, ctr is 10%
 
it's cheaper for me, but the traffic is general traffic for free content. i don't know how well it would convert for a product offer or something like that. i hear that google and yahoo convert differently for product offers.

it probably also depends on your keyword. wonder if there's a tool out there that will give you CPC estimates for both google and yahoo...
 
I have better luck with ebooks and misc software sales when I use yahoo. Google works great for affiliate programs. I've never gotten anything out of microsoft ad center
 
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