Question for retargeting peeps

Just came across this https://retarget.adsightpro.com/founder/ and thought I would ask you guys if this is needed to retarget people on FB?

If you guys could go through the sales page and see what special it does apart from the normal retargeting?

This Australien accent so here we've basically the Facebook Pixel on steroids. Interesting approach, holding the pixel from firing back information till a certain behaviour has triggered. But basically all of these tools are docking the Facebook Marketing API and in this particular case there adding custom events to you initial Pixel.

To answer your actual quesion: No, this tool is not necessary! The Facebook Pixel and a clean Pixel Event setup is capturing enough data to retarget Profiles.
Furthermore this tool will give you only extra value if you have tons of traffic to your website. If you don't have this amount of traffic you will very likely end up with too less events that are triggered and eventually all these according CA's will be to small for an effectivley retargeting campaign.

Again, a clean Event Set Up and/or additional custom conversion are powerful enough for good retargeting.

Well they have this:

The problem is:
Whenever you use retargeting over Facebook, Facebook forces you to advertise to all of your website visitors.
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So you pay Facebook to advertise to every visitor including accidental and uninterested visitors who came to your website once and left immediately.

Click to expand...

That's not true. You can set multiple associations of events that are way detailed than regular visits.