[Question] - Etsy - Digital Products & Tools

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Hi all, this is my first post.
I have decided to take the plunge and start creating some revenue streams and my first target is Etsy with the twin niche of Music Theory and Music Education specialising in infographics delivered, for the time being, as digital products, but eventually expanding to printed products.
The prerequisite for this venture is to keep the costs as low as possible for the simple fact is that money is tight because I am a parent and career of multiple special needs children. I need to keep costs controlled and targeted but the products need to be of a quality that helps build brand trust and reputation.

I have a few questions that I hope the community can offer some illumination on as I start my journey.

1. I am using the free-tier of eRank to do my research and I understand the basic premise of SEO, so my question is, at what point should I consider making the move to the first of the paid tiers?

2. I have a lot of knowledge that can be monitised when it comes to music theory and I have the additional skills for design in Illustrator & Photoshop so I can present concepts in a number of different ways, however, when checking around Etsy, focusing on my niche, I am noticing sellers who are selling these relatively large bundles for reduced prices. It makes me wonder if they are going down the PLR/MRR route and if so, is anyone familiar with PLR/MRR sites that offer content on Music Theory? This is more a matter of curiosity than anything else just because I am happy to create my content and generate organic traffic.

3. Are there any tools, other than eRank, that I should consider incorporating as my journey progresses?

4. Are there any strategies that I should research/consider for targeting organic growth?

Thanks in advance to the community!
 
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