First of all, didn't know where else to put this thread - it's regarding Blackhat and Whitehat SEO and a couple of other topics, so I figured to just post it here. Alright, I've got a short question for you. I recently learned out how to do proper KW research and this kind of opened my eyes. Before that I only typed in some random KWs in to GKT and hoped for them to turn out great. You can probably imagine how well that method worked for me. So, since I now know how to research KWs, I'm still not entirely sure how to evaluate my competition. Look at the picture below to understand what I'm talking about: Here you can see one of my chosen LSIs. This KW has ~3.000 monthly searches and an associated CPC of ~1.45$ to it. Not the best stats ever, but since it's my very first ranking project, I figured I'd rather start small. My actual problem is, I don't really know how to take these results. The above chart is from Market Samurai and the one below from Long Tail Pro Platinum (both for the same KW). As you can see the ranking domains are quite aged - this is because the articles for that KW are hosted on branded domains. And this very fact is actually causing the problem. As you can see the PR, Citation/Trust Flow and Backlinks pointing to that Page are all relatively low, if not very low. From what I've read and my (very) limited experience, I'd say these are very important factors. Which is why I believe I can outrank those pages. Similar results in LTP Platinum. Avg. Competitiveness of 17. However, once you take a look at the Backlinks pointing to that Domain, the number of indexed pages and referring domains (I marked these columns red) M.Samurai is showing me the red flag. I guess what I'm trying to figure out here is how important each and every factor is. Since Market Samurai is able to show me a ship load of information it's very possible that some of them aren't even important and are distracting me. It'd be really great if you guys could help me out with this, since this procedure is going to be my daily work within the next few weeks, because I'll have to research and evaluate loads of KWs to decide whether or not to write articles on them and rank them. Thanks in advance.