So, I just got off the phone with the guys that built our website. In fact it was the founder of the company I just spoke with, they are a web dev and marketing agency. We only needed Web Dev and no SEO, as that is what I do. Some of our pages need to be re-written due to duplicate content (long story and irrelevant to my point) and one of the points that I told this guy was that I wanted the pages written to Yoasts "good" standard (readability only). He then went on to tell me that Yoast isn't very accurate and is used best as a rough guide only. I mentioned "do you mean things like keywords in the first line not being detected because theres code before it" he said "yes, but other reasons also" He went on to say that all you really need are your good headlines, rich snippet, some content that is readable and a few keywords dotted around the content and you'll be fine. He told me as long as you have that, the main essence of SEO comes from the off-page SEO. I think Yoast is pretty good and looking at SEO holistically you want on page SEO to be good to create a better UX which in turn will help you rank higher. So it would be in your best interest to try and satisfy Yoast as much as possible. My question to you all is what does BHW think about this, is this guy right? He runs the agency which has been going for over 5 years so they must be doing something right.