Question about website structure/design

Scottas

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Hello,
I wanted to ask opinion of experienced people about how I should implement my website :).
Product is in health niche (over 1000 google searches/decent PPC value/low authority websites in SERP) and I would promote it as affiliate.
For now I am thinking something like this:
Main page would serve as landing page. There would be Top Menu and below it Hero image showing what problems product solves and below it more information/before after images, maybe reviews about product.

Should Learn More/Buy Now button in Hero Image redirect directly to product website or to article in my page with more information about product?

In Top Menu there would be an Articles link, where users click and will be redirected to articles page, where I would put articles with SEO keywords.

What do you think about this design? Is it good idea to mix landing page and articles in one website?

Best Regards!
 
A landing page is best described as a one-way direction to the goal of purchase or signup. Whereas on a webpage, you give the user much more freedom to explore.
So yes, try to combine both on the site and test them both in paid ads (if you use those), and with the help of the articles and reviews about the service/product, you should make some progress in rankings.
 
Thank you very much for answers and your time!

A landing page is best described as a one-way direction to the goal of purchase or signup. Whereas on a webpage, you give the user much more freedom to explore.
So yes, try to combine both on the site and test them both in paid ads (if you use those), and with the help of the articles and reviews about the service/product, you should make some progress in rankings.
Can you give me more information about testing with paid ads? I didn't get the idea how to test them both with ads :). I don't have very much knowledge and it would be my first project and my first try :).

One thing I didn't mention in my first post, that at the beginning I won't be targeting keywords with product/product reviews, but the problems/questions that people ask and that product solves, articles like "How to get rid of yellow nails" and etc.

And from that article in CTA/Learn More, I should redirect users to my Home page (Landing Page) to see what "magic" that product does, or directly to product website?
 
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