I have a question about a newish site I have and how to use titles for it. I will use home loans for my example. Let's say I have a site: wachoviahomeloanconsolidation dot com And that I've previously used the term "Wachovia home loan consolidation" for my title tags and h1 tags, and also my anchor text for incoming links. I am not ranking very well for this particular term, think like page 10 or worse. But, it turns out I'm at the bottom of page 1 for "wachovia consolidation" without quotes, which gets more searches per month. Should I change my title tags and h1 and anchor text to "Wachovia consolidation" to try to capitalize on this? Or should I leave it as is and hope I continue to rank for this term? I know this is pretty basic seo but until recently I've been strictly selling porn and they don't teach these things very well on adult webmaster boards. I guess what I want to know is how much changing my main keyword to the shorter version of the term will affect my ranking for "wachovia consolidation", or if it would be pretty much the same if I left it as the longer version. I think I know the answer but would like some validation.