Question about thin content in connection with low authority

Hi all,

I've been having a problem with a project for a few years now, and I've decided to take action on it in 2022. In the last years I kind of ignored the project, although it cost me a lot of money for programming.

It is a portal for a specific region in my country and for a specific industry. I take as an example crafts in New York (no, it is neither crafts nor New York). So then I have categories for Plumbers in New York, Electricians in New York, Painters in New York, etc. Providers can register themselves and post an entry for their category.

In some categories my portal has up to 12 entries, yet the pages rank extremely poorly. I could imagine that it has to do with thin content, because the providers all write very few words. Of the 190 pages in the index, over 120 pages don't even have 200 words. In addition, my site has very little authority because I have not done any active link building from the beginning.

Does anyone have experience with whether Google penalizes pages with little authority and thin content, and whether thin content is ok for Google if the authority is higher? After all, my competitors have the same problem, but they usually rank two to three positions in the top 5, but unlike me, they have DR >50 (mine is single digits).

Thanks in advance to anyone who can contribute something to my problem!

Best
OLS

Hello,

1. "Identify a relevant keyword to refocus the post.
2. Satisfy the search intent of that term.
3. Cover the topic as completely as necessary.
4. Add relevant stats or links to supporting content.
5. Remove unnecessary ads and CTAs.
6. Fix broken links."

increase your index count as accurately as possible. Make sure to keep the content long. And finally, identify too many words and start link building. Good luck.

Yes, Less content creates issues in ranking, also there are high chances to get penalized also.
Create Good quality content, that is relevant to your niche.
After Google updates it's all about user intent, so try to create content, which easy to relate to and relevant to the user query.
Optimize Your content according to your keywords, with density and proximity. it will help

Yes, you kinda give yourself the answer.

You should have some backlinks SEO for your site, also you should maybe put the minimum number for the posts that can be put in the description

Google-like bigger content, exp min. 500 words.

You can try GMB, it is good for local SEO.

Thank you very much for your answers!