This is my first post on this forum. I have been browsing for a couple of weeks (even bought a bunch of stuff) and finally got around to signing up. I have been a full time IM for 8 years, exclusively with PPC. In December I decided to begin doing some SEO for my main site just to see if it is worth pursuing. I rebuilt the site using drupal as the core to make it easier to work with and then I chose some pretty general keywords to try and rank for and started building links. Right now I have two #2 spots, two #3's, and the site is #12 for the most important keyword in my test. That's great since I was not ranking for any of them a short time ago. I had not built a single link to the site previously except a paid listing from Yahoo directory. What has surprised me is the lack of traffic from the keywords that I am ranking for. It seems that the site only ranks for the exact match of the term targeted, which reduces the potential traffic substantially. I bid on more than 100k keywords in my PPC campaigns, most of which are phrase or broad match. I am trying to understand what it will take to be competitive with SEO. If I narrow my focus to the 500 keywords that bring me the most traffic, it is still a very big job. Since I have to target each variation of a keyword individually, that immediately becomes 500 x 15 or 7500. If I have to build 100 quality links to get one variation ranked, then I will need to build 750k links. That's a lot of links. The bottom line is that I do not have experience working with SEO and so my assumptions are probably wrong. If anyone has some tips or advice about my situation, I would greatly appreciate it. Thanks!