I have a client that is trying to rank for "keyword city1" and we are almost there. I used to be #1 for this keyword then I dropped to #4 now I am trying to get the rankings back. today I got a call from someone saying he wants to rank for the same thing. I told him I can't rank him for the same thing, but I can rank him for "keyword city2" city2 is a city near city1, just about an hour away. If he ranks, he should have no problem monetizing. no problem at all. but he said he wants city1 or no deal. I am wondering, does it make me a coward or an asshole to get 2 clients for the same keyword? I know there is no "seo board" that will take disciplinary action against me. but just how much of an asshole would I be? like is it as bad as a doctor violating HIPAA or ?