Greetings guys So I have a question. I have recently seen a product for a niche that I think might sell well. I am doing quite abit of research into it, with keywords, competitors etc. This isnt some new fancy product that will revolutionise the industry or anything and their are quite a few sellers of this product on Ebay (which are probably the manufacturers themselves selling them for very cheap), there are also Amazon sellers selling them for cheap as well. There are also a few normal sellers with their own websites that are selling them as their own branded goods, along with a few retailers. Now the Ebay sellers who are Chinese sellers are selling a cheaper inferior product made of a cheaper material. The own branded sellers have got the same product but are using a more expensive material. The branded sellers have photographed their products, and websites and made the product to look really fancy and expensive compared to the eBay and amazon sellers, who are just posting images they have found probably from the manufacturers website. My question is why would people even want to buy the same product when browsing online. On one hand you have virtually the same product for all intense and purposes selling on Ebay and amazon etc for like $4 then you have a site selling the product which has been marketed to look better for like $60. Dont people always choose to go for the cheaper option if they see it on Amazon etc.?? The branded goods seem to be selling well for their respective sellers, but im just not to sure why someone would chose to pay 10x for the same product which they can find cheaper at eBay or amazon. Does anyone have anymore insight into this sort of buying behavior? I guess this can be for everything you see online and on the high street. Their are hundreds of mineral water companies all selling water, some will go for the cheaper price, and some will buy the more expensive looking water. I guess this can even be saif for clothing someone might buy a Tshirt from Zara for like £30 instead of paying £5 for the same Tshirt in Primark. So what I am getting at really is this more about peoples buying behavior and psychology than anything else, and should this stop me from getting into a product even if there are cheaper sellers online?? Also could I beat the other branded sellers at their game if I did the same thing they did and marketed my product to look fancy. Or is this not just they way to go as there are allready people doing it.