Have any of you experienced VERY different volume once you begin to rank then what keyword planner or keyword tools show? I have built a site around a specific product that in google keyword tool says monthly search volume is 18,000 / month. but I began to rank for the term on the second page (bottom) and its been 3 months and the avg per day searches are like 100-200 per day. as in my impressions in webmaster tools says my site shows up only 200 times in the search results. It does not make any sense unless keyword tools are totally bs. Anyone experienced anything similar?